This event is hosted by Watch This Space, a contemporary artist run gallery, studios and event space located at 4/9 George Crescent. The WTS mission is to support, foster and promote contemporary art practice in the central desert region, through presenting a program of onsite and offsite projects that inspire and stimulate local, interstate and international audiences.

In 2005, as a result of the extensive partnership building in the community, WTS facilitated a multi disciplinary Steering Group, that came together to shape an event focused on public art, exchange and collaboration and community engagement. Watch This Space purposefully developed this idea, as it became clear that a much broader understanding of the arts and arts practice was needed.

In 2006 WTS Program Manager Kieren Sanderson continued to facilitate the expansion of this idea. As the event shifted and responded to different ideas and needs, a name was identified: Art~Land~Culture.

Art~Land~Culture (ALC) is a collaboration of individuals, community centres, local enterprise, indigenous centres, government bodies and art organisations. The unifying vision of the Art~Land~Culture consortium is the underlying precept that sustainable development is inextricably linked to the active cultural life of a community.

Art~Land~Culture aims to raise awareness and inspire visions of sustainable social, environmental and creative practices with both contemporary & traditional art events, forums, educational activities and youth activities.